5 Steps to Define and Reach Your Social Media Target Audience

Defining your target audience can be difficult. With nearly 5 billion social media users worldwide, it’s tempting to think you can reach anyone without trying. 

With more social media networks available than ever, spending your time and money wisely is important. It’s best practice to focus on where your customers are. 

You’ll produce more relevant campaigns by identifying your social media target audience. That leads to a loyal customer base and a greater return on investment. 

In this article, you’ll learn what a target audience is, why you need it, and how to find and reach yours on social media.

What is a social media target audience
Why do you need to define a target audience
5 steps to identify your social media target audience