6 Effective Halloween Social Media Campaign Tricks that Work in 2023

Halloween 2022 saw Americans splurge a whopping $10.6 billion, with online shopping accounting for over 60% of that total. And brace yourselves because Halloween e-commerce spending is expected to soar to a spine-chilling $8.4 billion in 2023, surpassing last year’s $6.9 billion and reaching an all-time high, according to the National Retail Federation’s annual study.

So, what does this mean for you as a social media manager?

Well, it means it’s time to get ready to embrace the spookiness and boost those profits this Halloween!

The most successful Halloween marketing campaigns are all about clever storytelling and captivating videos. So, I’ve got a few tricks (and treats) up my sleeve to help you create a killer social media campaign for your brand.

Let’s dive in and make this Halloween one to remember!

But before you dive into our spooktastic tactics, check out our video by Desiree Martinez to learn more about the particularities of holiday social media marketing: