8 Actionable Black Friday and Cyber Monday Social Media Campaign Tips

The busiest shopping days for retail and e-commerce businesses are just around the corner.

And it would be best if you immediately started preparing those Cyber Week marketing campaigns as these five days cover major shopping dates: US Thanksgiving Day, Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday.

You might wonder if it’s all worth it due to hyperinflation, but research suggests that deals will be better than last year. Just take a look at Amazon’s Prime Day strategy. Some categories offered a 50% bigger discount than in 2021, while others saw an increase of at least 15%. This approach was just what they needed, as the online giant saw its average order value increase by at least 16% over the previous year.

To help you prepare better, we’ll focus this article on social media marketing campaign ideas for Black Friday and Cyber Monday, as they are the crown jewels that could help you hit pre-set business objectives for 2023:

What is Black Friday
What is Cyber Monday
When are Black Friday and Cyber Monday in 2023
Black Friday and Cyber Monday social media campaign tips