8 Tips to Mastering Social Media for Car Dealerships

Buying a car is a big decision – a new vehicle isn’t exactly something people choose overnight.

There’s a lot of evaluating that goes on and a lot of research that takes place before a buyer finally takes the plunge (and that’s before the test drives begin).

In fact, there are even entire websites like Carwow that are dedicated to comparing cars and providing information for car shoppers, including test drive videos and articles.

For brand dealerships and used car dealerships, it’s important to foster customer relationships and be there at every step of the buying journey if they want to stand out, beat the competition, and attract customers.

There’s a lot more that goes into purchasing a car than the actual car itself. Dealerships that have competitive features like a good location, extended warranty for their vehicles, and insurance discounts should shout about these from the rooftops.

But even if you don’t have these features or are working with a brand that is just starting out, social media can help build trust and attract new buyers.

Why car dealerships should be on social media
Tips for car dealerships looking to build their social media presence