How to Create Social Media Marketing Campaigns for B2C brands

Thanks to its interactive nature, social media is one of the most popular channels for promoting business-to-consumer (B2C) marketing campaigns.

You or your agency clients can promote branded content, engage with customers, and advertise its services, all in one place.

When done well, social media marketing campaigns grab the attention of your followers and make it impossible not to interact, and if your social media goal is brand awareness (that translates into engagement rates), you have hit the jackpot.

Three campaign elements have gained popularity over the past few years – transparency, social responsibility, and user-generated content.

Campaigns with either of these three have seen success for brands, big or small, and we’ve collected some examples that will help you come up with your unique approach:

Social media transparency
Social responsibility
User-generated content