Learning from Mistakes: The Worst Social Media Customer Service Examples

Since building a strong community is such a relevant social media trend, and we’ve been talking quite a bit about it, it’s only fair to show you a different side of that coin.

That is how NOT to do it.

So what good will it do to highlight the bad?

We want to ensure that you never, ever get caught up in the kinds of horrible PR situations some of the companies have found themselves in. 

And while following our advice for good social media customer service practices should keep you out of most hot water, nothing ever makes an impression like seeing the curious kid sticking the butter knife into the electrical outlet:

The importance of monitoring and quick replies
Automation done the wrong way
How to (not) insult your customers 101
How not to deal with bad reviews