Mastering Social Media Monitoring: A Guide with Sendible

When managing social media for yourself or your clients, it’s easy to focus only on creating and sharing content.

But social media is a two-way channel that involves listening as well as publishing. If you want to engage with your audience, you need to know what they say about you and your competition.

That’s why we made social listening an integral part of Sendible. 

Of course, you could use each native social media platform to monitor conversations and reply accordingly, except that can get overwhelming, and there’s always a chance you’ll miss an opportunity.

But with Sendible, you can monitor social media and your chosen keywords from the web in one easy-to-use, convenient dashboard, saving you so much time and helping you build your marketing strategy.

In this guide, you’ll master:

What is a social media monitoring?

Benefits of social media monitoring

Choosing the right social media monitoring tool

How to use Sendible to monitor social media

What is social media monitoring?

Social media monitoring, sometimes called social media listening, is about keeping an eye on what’s being said about your brand, industry, or competitors across different social media platforms. It involves observing, analysing, and gathering information to better understand your brand’s online presence and reputation. 

Benefits of social media monitoring

Reputation, Reputation, Reputation: You can track brand reputation by managing your social mentions, conducting sentiment analysis and addressing any comments or issues.

Be interactive: It allows you to engage with your audience in real-time, responding to questions, comments, and feedback, which can improve customer feedback and satisfaction.

Keep an eye on competitors: Social media monitoring enables you to track your competitors’ movements and identify any emerging trends or strategies they may be implementing. You can analyse their content, engagements, and customer responses by closely monitoring their social media platforms.

What’s the marketing saying: Social media monitoring provides valuable insights into customer preferences, trends, and sentiments, which can inform marketing strategies and brand awareness.

Find your customers: Identifying and engaging with potential leads or customers discussing topics related to your industry or products can be a valuable source of business opportunities in social media marketing.

Choosing the right social media monitoring tool

Several social media monitoring tools are out there, but each comes with distinct advantages. A good social media monitoring tool should possess key features and capabilities to effectively track and analyse online conversations and interactions. Here are some essential elements that could make a social media monitoring tool valuable to your brand:

Real-Time Monitoring: The tool should provide real-time tracking of social media mentions, comments, and conversations from social media users to enable timely responses and engagement.

Multi-Platform Support: It should support various social media platforms, allowing digital marketers to monitor brand mentions on all their accounts in one place.

Customisable Alerts: The ability to set up custom alerts for specific keywords, hashtags, or mentions is crucial for staying informed about relevant social media conversations.

Keyword Tracking: The tool should allow users to track and analyse specific keywords related to your brand or industry.

Competitive Analysis: The capability to monitor and analyse competitors’ social media activity is valuable for gaining insights and staying competitive.

Let’s dive into why Sendible could be the tool for you.

Using Sendible to monitor social media

You can easily slot social monitoring into your morning routine using the Priority Inbox or Social Feeds on Sendible.

Priority inbox

Head to the activity stream on your Sendible dashboard, click Activity, and then Priority Inbox.

This tab gives you an overview of all the messages and comments on your social media channels for the connected accounts.

Sendible has a priority inbox for the following social media platforms: Facebook, Instagram, LinkedIn and Twitter.

With Sendible’s intuitive dashboard, you can effortlessly reply to comments or messages from one central location. This streamlines your social media management process, saving you time and ensuring you never miss an important interaction or social mention from your audience. Whether responding to customer inquiries or comments under a social media post, it’s made easy to stay on top of your social media conversations and provide timely and personalised responses.