There’s no question that using social media for customer service is something that every company should be doing.
In one of our recent articles, we highlighted various ways to utilise social media to improve your company’s customer service. However, in this guide, we will focus on providing actionable examples from prominent companies. It is important to remember that each brand is unique, and every target audience has its own characteristics. So, instead of simply copying and pasting, use these examples as inspiration to enhance your community management approach and strategy.
What social media channels should you use
XY examples from prominent companies
Nike – Dedicated customer service channel
Target – Customer service categories
Hauslabs – Proactive responses
Amazon – Responding to negative comments
Sendible – Assign the conversation to the right person