You’ve just taken on a new client and you’re ready to craft a social media strategy that proves your worth and delivers a major return on investment.
So, how do you make sure you’ve got all the details you need to create a solid social media strategy, without having to go back and forth with your client for more information?
Use an onboarding questionnaire for your new clients.
We’ve compiled a list of 42 questions to consider for your social media questionnaire. They cover all the important areas, including:
Your client’s purpose on social media and where it fits into their overall strategy
Your client’s target audience
Your client’s brand
Your client’s content types and range
Your client’s current social media presence
What tech and analytics your client uses and has access to
What your client’s expectations are
Keep reading to find out everything you need to know to build social media questionnaire for clients:
Why is a social media questionnaire so important for onboarding new clients?
How do you decide which questions to include on your social media questionnaire?
The end result of using a social media questionnaire for your clients
If you’re after a complete guide on onboarding new social media clients, check out our video with Agency Owner, Desiree Martinez below! She will take you through setting expectations, contracts and service charges, her take on the client questionnaire, all sorts of other admin and more!